BMW Group Sets New Global and Indian Sales Records in H1 2025: EVs and SUVs Lead the Charge.
The first half of 2025 has been nothing short of historic for the BMW Group, which has achieved record-breaking sales globally and in India. Driving this success is an aggressive push into electric vehicles (EVs), growing popularity of sports activity vehicles (SAVs), and a sharp focus on customer experience and local manufacturing. The numbers and strategies speak for themselves. BMW is not only evolving with the times but is also setting new benchmarks in luxury mobility.
Global Sales Performance: A Record-Setting First Half.
In the first six months of 2025, BMW Group delivered over 1.2 million vehicles worldwide, marking a 12% year-on-year (YoY) growth. This makes it the best-ever H1 performance for the brand, with significant growth seen in all key markets China, Europe, and North America.
Electric Vehicle (EV) Growth Accelerates.
EVs have emerged as a dominant force behind BMW’s global performance. The company sold more than 250,000 fully electric vehicles in H1 2025, a massive 35% YoY jump. Leading the electric charge were
- BMW i4, top-selling electric sedan
- BMW iX Flagship premium electric SUV
- BMW i7 Luxury EV sedan with 50% sales growth in major markets
With EVs accounting for 21% of BMW’s global vehicle sales (up from 16% in H1 2024), the brand is inching closer to its 25% EV share target by the end of 2025.
BMW’s upcoming Neue Klasse EVs, due in 2026, have already sparked strong global interest, indicating that the momentum is here to stay.
SAVs Power Global Demand.
BMW’s Sports Activity Vehicles (SAVs), the brand’s unique take on SUVs, continued to gain traction globally. The group sold over 500,000 SAVs, registering a 20% YoY growth.
Top Performing Models:
- BMW X3 the best-selling SUV globally
- BMW X5 High demand in China and the USA
- BMW X7 Sales surged by 25%, especially in North America and the Middle East
- China: 18% growth, driven by luxury EVs and SUVs
- Europe: 15% rise, with Germany, UK, and France leading the way
- USA: 10% increase, with strong interest in electric and luxury SAV models
- BMW iX1 Long Wheelbase The first locally assembled BMW EV and best-selling model
- The BMW i7 continues to dominate the luxury EV sedan space.
- The largest fast-charging dealership network across 51 cities
- Smart E-Routing, Charging Concierge, and complimentary Wallbox chargers
- BMW 5 Series was the highest-selling sedan
- BMW 3 Series retained its leadership in the premium segment
- BMW X1: Most sold SAV in India’s premium compact category
- BMW X5: Gained traction among high-end SUV buyers.
- MINI: Sold 297 cars in H1 2025, with Cooper S leading the charge and posting +60% YoY growth
- BMW Motorrad: Sold 2,569 motorcycles, with BMW G 310 RR, BMW 1300 GS, and BMW S 1000 RR topping respective segments
BMW Group India is also redefining automotive retail through its Retail.NEXT initiative, a futuristic, immersive dealership model. With an investment of ₹365.6 crores, the brand will upgrade 56 facilities across 33 cities by 2027.
Key features include:
- Phygital integration (physical + digital experience)
- Personalized customer engagement
- Advanced digital tools and showroom aesthetics
Local Manufacturing & Future Strategy
BMW has doubled down on “Make in India,” with 95% of BMW cars in India being locally produced. The BMW iX1 Long Wheelbase stands as the first EV to be assembled in India, reinforcing BMW’s commitment to sustainable, localized production.
The group has plans to expand production depending on demand thresholds and is watching Tier-2 and Tier-3 cities closely. Cities like Chandigarh, Kochi, Lucknow, and Jaipur are emerging as fast-growing markets.
Looking Ahead: 2025 Product Offensive
BMW Group India has announced 21 new launches for 2025:
- 8 BMW models
- 6 MINI models
- 7 BMW Motorrad models
The BMW Evolution Is Now
From record-breaking global sales to leading India’s luxury EV market, BMW Group has made 2025 a historic year. With electrification, customer-centric innovations, and expansion into new markets, BMW is not just keeping pace with the automotive revolution; it’s driving it.
Whether you're looking for a cutting-edge electric car, a versatile SAV, or a high-performance motorcycle, BMW’s growing portfolio has something extraordinary for every luxury enthusiast.
As BMW blurs the line between performance, luxury, and sustainability, the future of mobility is no longer a dream; it’s in your driveway.
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